The brand once called a cross between Comme des Garçons and Levi’s knows that it’s about putting something extra on it just for you. Image Groundbreaking design is a start-to-finish process. Getting the piece becomes a special occasion in itself. There’s something supremely intimate about having a designer like Kim create a custom suit for your specific shape and identity out of thin air - one that you wear for some of the most special occasions of your life. Firmé Atelier creates a space where alchemy can happen via super 150s grade wool.
spirit with the help of Kim’s (and his team’s) perfectionist eye for shape and proportions, and Um’s design of speciality hardware that adorns signature looks. Along with doing garment development for other brands, Firmé specializes in custom, one-of-one pieces - mostly suiting - that has a distinctly L.A. “How do you encapsulate that within a place?” Kim adds: “It’s a part of the experience when you get a piece from us.”īespoke clothing is not an everyday occurrence - but Firmé Atelier might argue that it is a kind of religious one. “The idea was an altar for the clothes, because the clothes are so special,” says Paul Um, visual director and co-founder of Firmé Atelier along with Eric Kim, who is head of operations. There’s a pulpit off in one corner, a massive skull in another. Thick smoke of burning incense penetrates the room, perfuming everything sacred. The air is slightly crisp in here, quiet enough to hear your own thoughts. Everything inside, from floor to high ceiling, is black, with custom shelving, a velvet couch and intricate moldings on the furniture. Walking into Firmé Atelier, shrouded inside of a warehouse studio on a corner of downtown L.A., is like stepping into a gothic Catholic church. You can purchase the issue in print here. This story is part of Image issue 21, “Image Makers,” our third annual celebration of the homegrown fashion luminaries who are designing a global fashion future built from the L.A.
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